Keep Your Marketing Simple(r)

Please test and validate before adding complexity.

“Launching” new things is fun and exciting.

But requires more than you realize.

Landon here,

And I want to save you some hard earned $$.

Most people…

Have an idea.

Create a program/course/offer/etc.

Hire a team to build a funnel.

Bring on a copywriter to write copy and emails.

Hire a media buyer to start running ads.

Then sit back expecting to sip Pina Colada's while they watch the Stripe payment notifications roll in.

The reality…

9/10 times it fails.

And they’re out a lot of time, money, and frustration.

(The worst is if they keep running ads trying to make it work)

Here’s what I recommend doing instead:

KYMS.

Keep your marketing simple.

"Fire bullets then cannonballs." as Jim Collins wrote.

Test small.

Validate the concept.

Then layer on complexity.

Save yourself a lot of time, effort, and $$.

Here’s a real-world example…

Last week a client showed me 4 lead magnets she wanted to run ads to.

We jumped on a quick Zoom call where I explained.

Each one would need at a minimum:

• A formatted "thing" (pdf, video, google doc, etc.)

• Landing page/funnel.

• ^^ Copy.

• Email sequence.

• Tracking.

• Ad creative.

• ^^ Ad copy.

• Ad spend.

= Lots of time + money.

While having no idea if it's going to work.

Instead, here’s what I suggested:

• We record 1-2 Instagram reels.

• Use an Instant Form on Facebook.

Trimming the fat and creating a MVP (min viable product)

• No landing page needed.

• No tracking needed.

• No designers or hours in Canva needed.

• No copywriters needed.

First,

We identify which lead magnet has the best cost-per-lead (Validation)

Then,

We build out assets for it.

Keep it simple.

Keep it profitable.

Simple businesses scale.

Hope this helps.

Landon