Great video Landon! Out of curiosity, why do you drive people also to a ConvertKit list? Do you consider them higher-quality leads?
I have also heard other ways of adding strategic pages to the top of the Substack, such as a [Start Here] type section with an indoctrination sequence. What are your thoughts on this?
amazing one , i have a question , Do you think it's more powerful to build a personal brand by showing your face and being visible, or can working anonymously be just as effective for growing an audience and creating a successful business?
I believe you can build a list and/or grow a successful business without showing your face. However, I do believe that showing your face can accelerate things -- Especially in the early stages and its helpful for building a personal brand.
People often buy from people they know like and trust. But, at the same time, everything can work.
This is a great walk-through! I would make a suggestion... use keywords for anchor text when you interlink your posts (and interlink them a lot) and let me know if you generate some SEO love. So many Substackers complain about poor SEO, but I suspect part of that is a general lack of SEO optimization here. I'm determined to get to the bottom of it. lol
I do see the same though. I've never seen a Substack post ranked in Google. I see tonnes from reddit, quora, medium, etc. But I've never come across SS in SERPs. I think it could have a lot to do with the intent behind creation.
Yeah, I don’t see them either. I think you’re right. The intent is different and people aren’t thinking about optimizing. You have to go back to your old posts and add links to new posts. I’m not sure too many people do that. Also, the subdomains, since they have to earn their way on their own. I’m on a mission, so we shall see. Thanks!
Landon, thank you for this breakdown! I just started Substack about a month ago and I can see now why cross linking your posts is so effective! It truly does build trust. Man, definitely taking notes and implementing as I grow my Substack. 🚀
Great video Landon! Out of curiosity, why do you drive people also to a ConvertKit list? Do you consider them higher-quality leads?
I have also heard other ways of adding strategic pages to the top of the Substack, such as a [Start Here] type section with an indoctrination sequence. What are your thoughts on this?
Great stuff!
Diving into this in a new post! Stay tuned.
Thank you Landon. For someone that is starting in substack this is veru helpful and inspiring!
Super happy to hear it was helpful!
amazing one , i have a question , Do you think it's more powerful to build a personal brand by showing your face and being visible, or can working anonymously be just as effective for growing an audience and creating a successful business?
Great question.
I believe we have 2 separate questions there.
- Building a brand.
- Growing an audience/successful business.
I believe you can build a list and/or grow a successful business without showing your face. However, I do believe that showing your face can accelerate things -- Especially in the early stages and its helpful for building a personal brand.
People often buy from people they know like and trust. But, at the same time, everything can work.
Thank you for this video Landon - it makes complete sense.
Wonderful!
Good 👍
Need to optimize my SS asap! Also need to add some tracking links for tracking lead sources.
What are you using for tracking? GA4? UTMs? Bitly? It's also something I can improve for my personal work.
This is a great walk-through! I would make a suggestion... use keywords for anchor text when you interlink your posts (and interlink them a lot) and let me know if you generate some SEO love. So many Substackers complain about poor SEO, but I suspect part of that is a general lack of SEO optimization here. I'm determined to get to the bottom of it. lol
I do see the same though. I've never seen a Substack post ranked in Google. I see tonnes from reddit, quora, medium, etc. But I've never come across SS in SERPs. I think it could have a lot to do with the intent behind creation.
Yeah, I don’t see them either. I think you’re right. The intent is different and people aren’t thinking about optimizing. You have to go back to your old posts and add links to new posts. I’m not sure too many people do that. Also, the subdomains, since they have to earn their way on their own. I’m on a mission, so we shall see. Thanks!
If you crack the code let me know.
Will do. Combing through the Substack sitemap files now. lol
Oh this is fantastic!
This is what I was referring to the other day from your post.
thought so!
Landon, thank you for this breakdown! I just started Substack about a month ago and I can see now why cross linking your posts is so effective! It truly does build trust. Man, definitely taking notes and implementing as I grow my Substack. 🚀
happy to hear it friend. Keep up the good work and wish you the best on your growth journey.
Great video, Landon. You’re a great communicator and teacher 👨🏫
Thank you, that means a lot. I once received a comment telling me I speak so slow that it's painful to listen. I prefer your comment ;-)
You can only laugh at that 😂