Please test and validate before adding complexity.
“Launching” new things is fun and exciting.
But requires more than you realize.
Landon here,
And I want to save you some hard earned $$.
Most people…
Have an idea.
Create a program/course/offer/etc.
Hire a team to build a funnel.
Bring on a copywriter to write copy and emails.
Hire a media buyer to start running ads.
Then sit back expecting to sip Pina Colada's while they watch the Stripe payment notifications roll in.
The reality…
9/10 times it fails.
And they’re out a lot of time, money, and frustration.
(The worst is if they keep running ads trying to make it work)
Here’s what I recommend doing instead:
KYMS.
Keep your marketing simple.
"Fire bullets then cannonballs." as Jim Collins wrote.
Test small.
Validate the concept.
Then layer on complexity.
Save yourself a lot of time, effort, and $$.
Here’s a real-world example…
Last week a client showed me 4 lead magnets she wanted to run ads to.
We jumped on a quick Zoom call where I explained.
Each one would need at a minimum:
A formatted "thing" (pdf, video, google doc, etc.)
Landing page/funnel.
^^ Copy.
Email sequence.
Tracking.
Ad creative.
^^ Ad copy.
Ad spend.
= Lots of time + money.
While having no idea if it's going to work.
Instead, here’s what I suggested:
We record 1-2 Instagram reels.
Use an Instant Form on Facebook.
Trimming the fat and creating a MVP (min viable product)
No landing page needed.
No tracking needed.
No designers or hours in Canva needed.
No copywriters needed.
First,
We identify which lead magnet has the best cost-per-lead (Validation)
Then,
We build out assets for it.
Keep it simple.
Keep it profitable.
Simple businesses scale.
Hope this helps.
Landon
In my experience, the bigger the team the higher the risk of going from launch to launch :
1. Spending a lot of energy.
2. Without achieving anything of value.
This can be a great advantage for solopreneurs and creators.
Even though I view things through a "minimalist lense", my marketing still gets bloated. Always smart to review and simplify, and even better if you analyze it before adding it to avoid the bloat!