I have been thinking about this as well. Maybe it depends what your goals are. Growing an big audience as a personal brand requires a different approach than if you just want leads for your business. For me, I try to stick to 1 short form platform, which is LinkedIn and 1 long form platform here on Substack.
I plan to build some kind of content loop between the two.
That's a great point Wendy and I just went back through the article and realized that that wasn't something that I included. So I appreciate you for pointing that out (100%). Our goals are going to be dependent on this. However I will say that building a big audience and a large personal brand doesn't necessarily mean we have to be everywhere. I agree that our goals, intentions, and mission are going to have an influence on the strategy. At the same point we still need to address the questions that I outlined in the article - just because we want to build a big audience doesn't mean that's going to happen by default. Just being in more places doesn't necessarily mean that's going to happen by default.
I will note that in 2026 I will be expanding my platforms beyond Substack for this exact reason. I have larger goals and aspirations - not specifically just making more money but I want to serve more people and I don't want to be limited by only the people that are on Substack. Because the platform is quite small compared to the other social media platforms so it's going to be a matter of building systems or resources and finding ways that I can do it so that it doesn't take away from anyone in particular. The biggest thing that I want to avoid is layering on an additional platform and then my growth slows down and becomes worse on Substack because now my attention is diverted and split between two.
Well, as many places as my capacity allows to be honest. That's the key. Making sure it doesn't take away from anything. The big one is podcasting. Reason: it will provide me the most leverage. Since it will be hosted on SS it will double as additional substack content, podcast, and YouTube. Now its a matter of building a team to support this - when I do - that's when it will launch. I am also looking at ways to create more opportunities to do thing ai content can't (yet) like lives and podasts.
I agree with the things AI can’t do. Collaborative essays are another thing I’m going big on in 2026. Not only because I think its an awesome strategy, but moreso, because I’m starting to get a taste and think its going to be a ton of fun and a way to build deeper relationships with other creators which i find extremely satisfying.
I tend to float between both. I think there's pros to writing and posting daily and I think there's pros to batching content. Currently I'm in a phase of batching content but for the last two months I was actually writing and posting my notes each day because I was testing a whole bunch of things. Now I'm trying to reallocate that time elsewhere so now I'm batching content. So I think that there are times and seasons as well as pros and cons for both
Ian, to be honest... I have no schedule. For long form, I try to aim for 1 Substack post a week and I have only last week started a newsletter on LinkedIn, which I will use to repurpose my Substack content in Dutch.
For the short form, my goals is to post multiple times a week, as my work schedule permits. Short form is either thoughts that I had during the week, snippets from the long form piece I wrote that week, restacking a piece of content that I came across and found interesting or just simply commenting.
In 2026, I plan to get a better grip on this workflow and try to be a bit more systematic, but for now, my other activities take up a lot of time and they are unpredictable, so any planning from my side would often be useless.
The whole hustle to be everywhere is overrated. By honing in on one platform, you’re not just saving your sanity but also sharpening your message. - And from testing it myself this year, posting and ghosting on tons of platforms is a complete waste of time.
personally am using the covers and some text insight into my articles.
repurposing as instagram carousel, just to also get some traction from there to here.
also planning on using the articles in bulletpoint form to expand into video (free-speach).
essentially using substack as the main generator, but then re-using the created and diversifying it...makes the whole process much easier and creates branches to be found as the account is still small.
This quietly dismantles hustle theology without turning it into a new doctrine. The line that matters is capacity. Growth advice that ignores bandwidth isn’t ambitious. It’s extractive. Focusing where the signal is already working isn’t fear. It’s discernment.
For anyone doing the repurposing across LinkedIn, either as article or notes, please check out Narrareach. I built it for this specific purpose. You can schedule your notes and articles and publish them across Linkedin, Medium, and Substack.
This is spot-on, Landon! Every business is different. Your positioning, messaging, and copy will be different on each platform. Know your healthy boundaries. Use wisdom and discernment to guide you. There's no rule book in entrepreneurship. Enjoy the long game and adventure! We "get to" share our gifts and talents in the world's marketplace. What a blessing and privilege💜
Interesting question and a very interesting answer. I would add, this and every other decision needs to be dynamic and not static one time only thing. That’s why I have automated our responses on this silenoffices.com platform so all subscribers may collaborate unceasingly and thrive
I agree with you on that note. I think that this discussion is something that is going to change at various points within our business journey, our creator journey, ebbing and flowing with the different seasons, and something that we're always going to need to come back to and reevaluate, just like many other decisions within our businesses
I have been thinking about this as well. Maybe it depends what your goals are. Growing an big audience as a personal brand requires a different approach than if you just want leads for your business. For me, I try to stick to 1 short form platform, which is LinkedIn and 1 long form platform here on Substack.
I plan to build some kind of content loop between the two.
That's a great point Wendy and I just went back through the article and realized that that wasn't something that I included. So I appreciate you for pointing that out (100%). Our goals are going to be dependent on this. However I will say that building a big audience and a large personal brand doesn't necessarily mean we have to be everywhere. I agree that our goals, intentions, and mission are going to have an influence on the strategy. At the same point we still need to address the questions that I outlined in the article - just because we want to build a big audience doesn't mean that's going to happen by default. Just being in more places doesn't necessarily mean that's going to happen by default.
I will note that in 2026 I will be expanding my platforms beyond Substack for this exact reason. I have larger goals and aspirations - not specifically just making more money but I want to serve more people and I don't want to be limited by only the people that are on Substack. Because the platform is quite small compared to the other social media platforms so it's going to be a matter of building systems or resources and finding ways that I can do it so that it doesn't take away from anyone in particular. The biggest thing that I want to avoid is layering on an additional platform and then my growth slows down and becomes worse on Substack because now my attention is diverted and split between two.
where you planning to expand?
Well, as many places as my capacity allows to be honest. That's the key. Making sure it doesn't take away from anything. The big one is podcasting. Reason: it will provide me the most leverage. Since it will be hosted on SS it will double as additional substack content, podcast, and YouTube. Now its a matter of building a team to support this - when I do - that's when it will launch. I am also looking at ways to create more opportunities to do thing ai content can't (yet) like lives and podasts.
I agree with the things AI can’t do. Collaborative essays are another thing I’m going big on in 2026. Not only because I think its an awesome strategy, but moreso, because I’m starting to get a taste and think its going to be a ton of fun and a way to build deeper relationships with other creators which i find extremely satisfying.
Not sure if this question is directed Landon or to me …
True. You will have to think about this strategically. Because I am more in the beginning of my journey, I guess it is a bit easier.
How does your current posting workflow look like?
Could you elaborate on your question Ian?
Sure, Landon. Do you have specific days that you draft your notes and articles or are you doing them ad hoc?
I tend to float between both. I think there's pros to writing and posting daily and I think there's pros to batching content. Currently I'm in a phase of batching content but for the last two months I was actually writing and posting my notes each day because I was testing a whole bunch of things. Now I'm trying to reallocate that time elsewhere so now I'm batching content. So I think that there are times and seasons as well as pros and cons for both
Sorry, Wendy. I was curious on how both of you handle your posting.
Ian, to be honest... I have no schedule. For long form, I try to aim for 1 Substack post a week and I have only last week started a newsletter on LinkedIn, which I will use to repurpose my Substack content in Dutch.
For the short form, my goals is to post multiple times a week, as my work schedule permits. Short form is either thoughts that I had during the week, snippets from the long form piece I wrote that week, restacking a piece of content that I came across and found interesting or just simply commenting.
In 2026, I plan to get a better grip on this workflow and try to be a bit more systematic, but for now, my other activities take up a lot of time and they are unpredictable, so any planning from my side would often be useless.
The whole hustle to be everywhere is overrated. By honing in on one platform, you’re not just saving your sanity but also sharpening your message. - And from testing it myself this year, posting and ghosting on tons of platforms is a complete waste of time.
Sounds like we've traveled a similar path!
Stepping back from the noise isn’t about guarantees, it’s about control.
“My Accountability Partner” keeps me focused on what I can influence. Clarity always beats chaos.
When do you choose depth over distraction?
personally am using the covers and some text insight into my articles.
repurposing as instagram carousel, just to also get some traction from there to here.
also planning on using the articles in bulletpoint form to expand into video (free-speach).
essentially using substack as the main generator, but then re-using the created and diversifying it...makes the whole process much easier and creates branches to be found as the account is still small.
Leverage and effort:
2 words you need to balance indefinitely.
When you start effort beats leverage.
When you scale leverage must beat effort.
I also notice something different. If I keep seeing the same person everywhere all the time, in tend to ignore their content more easily.
Some of my favorite creators aren’t everywhere and their content always hit. My eyes goes to these posts, because I don't want to miss them.
So true. Or at least if you see them in different places, it's good to see a "different" side of them. Instead of the same thing everywhere.
Great read, thanks!
Thank you, Michelle!
Once again, a well written and perfectly timed article. Repurposing doesn’t fix what isn’t working.
That’s a great reminder.
I appreciate your consistent and high quality work, Landon.
Truly appreciate your reading Deborah. The support means a lot
This quietly dismantles hustle theology without turning it into a new doctrine. The line that matters is capacity. Growth advice that ignores bandwidth isn’t ambitious. It’s extractive. Focusing where the signal is already working isn’t fear. It’s discernment.
Thank you, Landon.
For anyone doing the repurposing across LinkedIn, either as article or notes, please check out Narrareach. I built it for this specific purpose. You can schedule your notes and articles and publish them across Linkedin, Medium, and Substack.
Thank you for sharing Ian. I am aware of your tool. However, the questions are still valid.
Thank you, Landon. I agree with them all as well.
This is spot-on, Landon! Every business is different. Your positioning, messaging, and copy will be different on each platform. Know your healthy boundaries. Use wisdom and discernment to guide you. There's no rule book in entrepreneurship. Enjoy the long game and adventure! We "get to" share our gifts and talents in the world's marketplace. What a blessing and privilege💜
Thank you so much for the kind words, Krista. I totally agree with you
Interesting question and a very interesting answer. I would add, this and every other decision needs to be dynamic and not static one time only thing. That’s why I have automated our responses on this silenoffices.com platform so all subscribers may collaborate unceasingly and thrive
I agree with you on that note. I think that this discussion is something that is going to change at various points within our business journey, our creator journey, ebbing and flowing with the different seasons, and something that we're always going to need to come back to and reevaluate, just like many other decisions within our businesses
Fake post