It all starts with hooks.
Here’s a behind-the-scenes look at a simple Facebook ad testing strategy.
Your creative (image or video) is the most important part of your ad. That’s why testing and identifying the best hook can be the difference between break-even performance or unicorn ads.
Different people buy for different reasons. People are at different points in their buying journey. And we can design (and test) ad messaging that resonates with all of them. Then determine which is most profitable.
The insights for hook testing aren’t limited to just our ads. They can be carried through our entire funnel. Influence our landing page headlines, product descriptions, and even our email marketing.
Hope this helps!
Landon
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