Create content, not ads
Last Tuesday night,
I did a live training for a friend's email marketing membership.
Teaching my Content To Cash system.
Here's the DM he sent me right after we jumped off Zoom.
"Dude that was so freakin good. You could easily charge for that workshop."
I won't lie,
It felt pretty damn good to hear that.
It's been a minute since I've presented in a live setting (other than teaching internal teams at my old agency)
His biggest takeaway though?
Create content, not ads.
I discussed how elite media buyers think about ads differently.
We work with clients to create content.
Organic, authentic, native-to-the-feed, and engaging.
Those "ads" you don't even realize are ads.
Advertising inception.
I stumbled upon this after realizing some of the best ads we were using weren't ads at all...
...They were posts we borrowed from client's social media feeds.
And now?
When I start with a new client,
One of the first things I do is audit their IG for their top posts - most reach, highest engagement, and see how I can use them in our paid ads.
And the beauty of this system is it’s so simple you don’t even need “ad” experience to use it.
So then,
I wanted to see if you were interested in this private training.
You can watch it for free by clicking here.
Landon